As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make...
I recently posted this question about brands on FaceBook and LinkedIn: “Complete this sentence with ONE word. The best brands are ________.” The responses I received online and in private tell me a few things. People have high expectations from the brands...
No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up? You may be deciding whether to rebrand...
We all understand how important brands can be. There are brands that signify all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the company...
