GAINS profile

GAINS profile

So often, BNI members are frustrated about not getting more business referred to them. After all, isn’t that what business networking is all about? The fact is, it’s not enough that you’re great at what you do and can offer a lot of value to new clients. To win...
Brand Marketing in a time of COVID-19

Brand Marketing in a time of COVID-19

For all my urging that content marketing and (un)newsletters are the best way to demonstrate brand marketing leadership, I haven’t done any myself since April. There are two reasons for this four-month break: It just didn’t feel right to send marketing...