Social Media: A Marketing Tactic or Strategy?

Social Media: A Marketing Tactic or Strategy?

The Power of Strategic Brand Marketing for Startup Founders Many companies have successfully used social media platforms to create buzz and engage their target audiences. This includes Twitter campaigns, Facebook contests, and Instagram Stories. However, is it truly a...
Brand Marketing Is Like Planting Trees

Brand Marketing Is Like Planting Trees

“The best time to plant a tree is 20 years ago. The second best time is now” – Chinese Proverb. I’m often asked by small business owners if they should be doing any advertising, either digital or print. “Yes,” is my typical short answer, “if you need to generate...