Discovering What Consumers Expect In A Brand

Discovering What Consumers Expect In A Brand

I recently posted this question about brands on FaceBook and LinkedIn: “Complete this sentence with ONE word. The best brands are ________.” The responses I received online and in private tell me a few things. People have high expectations from the brands...
Six Steps To Get More Referrals From Your Network

Win The Gold With Networking!

I threw the Discus in High School, so I enjoy watching the Olympics. As I watched all of these great athletes compete, I started to think about how much the Olympics and BNI have in common. And here’s how: coming to BNI, having not done any work behind the...
How to Evaluate Your Business Contact Network

How to Evaluate Your Business Contact Network

“In today’s complex society of comparably skilled, interdependent people, it is more true than ever that success is less a function of what you know than who you know and who knows you.” Dr. Ronald S. Burt, Department of Sociology, University of...