by Andy Brenits | Aug 31, 2020 | Brand Strategy
Mission, vision, values, and positioning statements are the most widely recognized strategic tools used to define a company’s business, strategic objectives, and overall approach to reach those objectives. Another less frequently recognized strategic statement...
by Andy Brenits | Aug 28, 2020 | Brand Strategy
Following up with clients and prospects is one of the most important actions a business owner can take. It’s an essential step in the business relationship-building process that will bring you incredible results once mastered. Just following up with a...
by Andy Brenits | Aug 27, 2020 | Brand Strategy
For all my urging that content marketing and (un)newsletters are the best way to demonstrate brand marketing leadership, I haven’t done any myself since April. There are two reasons for this four-month break: It just didn’t feel right to send marketing...
by Andy Brenits | Mar 19, 2020 | Work Smarter
In the early ’90s, when I started my career, there was the occasional need to work from home. Sometimes it was to continue working on a project from my day job, while other times, I had a freelance project of my own. But because it wasn’t frequent enough, I wasn’t...
by Andy Brenits | Feb 28, 2020 | Brand Strategy
To remind us that names have only as much power as we give them, Juliet in Shakespeare’s Romeo and Juliet, says (and I’m paraphrasing) “would not a rose by any other name, smell just as sweet”? Um, no. Shakespeare obviously didn’t have...
