By the end of 2015, after being an in-house creative director for nearly 8 years and working in this field for over 20 years, I found myself self-employed for the second time in my career. Now, as I enter my fourth year as a brand and creative strategy consultant, I...
Branding is just as important for small businesses as it is for big brands. Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why. They recognize the link...
If you are a small business or work for yourself as a consultant, you might think that branding isn’t for you. “Only big companies spend money on branding, small companies just get along by doing good work” is a typical response when small...
The Rise of In-House Creative Teams and the Gig Economy There has been a shift of power – creatively speaking – regarding who “owns” brand and creative in corporate America. There was a time when anyone but the internal creative teams did new creative work or managed...
In today’s competitive business climate no company can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace? The important factors to consider when assessing the value of a rebrand include...
