by Andy Brenits | Mar 19, 2019 | Self Employment
Lessons from Leading In-House and Running My Own Business By the end of 2015, after spending nearly eight years as an in-house creative director—and over 20 years in the field—I found myself self-employed for the second time in my career. As I enter my fourth year as...
by Andy Brenits | Feb 21, 2019 | Brand Strategy
Branding is just as important for small businesses as it is for big brands. Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why. They recognize the link...
by Andy Brenits | Dec 12, 2018 | Brand Strategy
If you are a small business or work for yourself as a consultant, you might think that branding isn’t for you. “Only big companies spend money on branding, small companies just get along by doing good work” is a typical response when small...
by Andy Brenits | Dec 5, 2018 | Business Management
The Rise of In-House Creative Teams and the Gig Economy There has been a shift of power – creatively speaking – regarding who “owns” brand and creative in corporate America. There was a time when anyone but the internal creative teams did new creative work or managed...
by Andy Brenits | Oct 25, 2018 | Brand Strategy
In today’s competitive business climate no company can afford to rest on its laurels. Your business may be keeping up with economic and market changes but is your brand keeping pace? The important factors to consider when assessing the value of a rebrand include...
