For solopreneurs, freelancers, and self-employed professionals, referral marketing isn’t just a strategy—it’s the backbone of sustainable growth. When you’re running a one-person business, resources are often limited, and every marketing effort needs to count....
Here’s a little tale about why you’re always networking, even when you’re just grabbing a plate of free food. Yesterday, I was wrapping up my class at the local campus of a larger university when a colleague pops in to tell me there’s free food—pizza, pasta, cake—the...
As solopreneurs and small business owners, we often find ourselves knee-deep in the daily demands of running our businesses for eight or more hours a day. It’s easy to get caught up in getting everything done and forget the importance of taking breaks. However,...
You can use these tools to help you grow and manage your business too. There’s a lot of talk and writing about AI these days. Especially ChatGPT and its main competitors/lookalikes Perplexity, Pi, Gemini (formerly Bard), and Grok. But I don’t see anyone...
The Power of Strategic Brand Marketing for Startup Founders Many companies have successfully used social media platforms to create buzz and engage their target audiences. This includes Twitter campaigns, Facebook contests, and Instagram Stories. However, is it truly a...
