Stop letting overthinking, analysis paralysis, FOBO, hold your business back. You can make faster, more confident choices that drive progress…if you let yourself.

Stop letting overthinking, analysis paralysis, FOBO, hold your business back. You can make faster, more confident choices that drive progress…if you let yourself.
Referral marketing isn’t just a strategy—it’s the backbone of sustainable growth. Referrals harness the most powerful form of advertising: personal recommendations. Turning satisfied customers into enthusiastic advocates can build trust, attract new clients, and create lasting loyalty without stretching your budget.
Here’s a little tale about why you’re always networking, even when you’re just grabbing a plate of free food.
Downtime for solopreneurs and small business owners is essential for boosting productivity, creativity, and work-life balance. Learn why taking breaks, whether through vacations or sabbaticals, is key to preventing burnout and ensuring long-term business success.
Cuts through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.
While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.
Launching a startup brand can be an exhilarating and challenging endeavor. As you embark on this journey, navigating the path carefully and avoiding common pitfalls hindering your brand's success is crucial. By keeping these branding "don'ts" top of mind, you can...
Branding is a critical aspect of any business, as it helps differentiate you from your competitors and communicates your unique value proposition to customers. While some of the biggest brands in the world, such as Nike, Harley Davidson, and Starbucks, have massive marketing budgets, effective branding is possible for businesses of all sizes. Here are five tips for building a strong brand that resonates with your clients.
As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.
Creating a brand from scratch can seem daunting, but by following these steps, you can establish a powerful and effective brand that sets your startup apart from the competition.
Managing your personal brand is an ongoing process that requires constant attention and effort to build and maintain one’s brand image. But doing so can significantly impact career success and professional relationships.
In this article, we explore seven reasons why you need a brand advisor for your personal brand. Learn how a brand advisor can help you define your brand, create a strategy, develop your voice, establish authority, increase visibility, maintain consistency, and save time and energy.
Setting monthly resolutions can be a powerful tool to help you stay motivated, focused, and on track to accomplish your annual goals.
A “start, stop, continue” list is a helpful tool for reflection and growth. For a business, it can be used to identify projects, initiatives, and activities that are worth starting, stopping, or continuing to achieve specific business goals.
Want to know what makes a great brand? We surveyed friends and colleagues to learn what consumers value in a brand. From consistency to originality, see what it takes to create a brand that stands out and resonates with your audience.
During the week, people all over the world attend BNI meetings to get and give referrals. But as it turns out, few members tap into the full potential of their BNI chapter. There is a system for generating business referrals, and you have to be willing to do the hard work it takes to get them. Here are six step-by-step instructions for helping people to help you.
Going to a BNI meeting having not done any work behind the scenes is like an athlete going to the Olympics without training – neither is likely to win any medals.
One of the most valuable and often ignored assets any business professional has is their network of personal contacts. If you keep an organized list of contacts, you’ll be able to effectively and efficiently build and deepen your relationships, ask for referrals, or simply keep in touch.
Most of us are familiar with the BNI expression 'people do business with people they know, like and trust'… what few people realize, however, is that trust takes a combination of factors to develop. Still, it may be short-circuited with "liking." A study by Stetson...
If anyone in the room owns a business with staff, you have likely experienced “leaky bucket” syndrome where we train our team only to find a few weeks later they’ve forgotten the training. We have to keep topping off the bucket!
BNI is notorious for acronyms, and one of my favorites is the CEU, or “continuing education unit.” What exactly is it? When you joined, you might remember some discussion about how BNI is big on education and helping you improve your business, and giving you the...
A timely follow-up can mean the difference between closing a sale and hearing that they hired someone else before you got around to it. Use this hack to never forget to follow-up ever again.
As you know, visitors are the lifeblood of BNI. Natural attrition means 20% of members leave due to factors outside of the chapter's control. Visitors provide the possibility of new members to maintain and grow the chapter. On average, visitors spend $1,000 on...
A steady stream of visitors is necessary to keep a chapter healthy and growing. But we don't need to invite visitors just for chapter growth. Whether they join or not, visitors contribute to your growing network of business partners, potential referrers, and even new...