Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why.
10 Ideas To Build Your Small Business brand
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Marketing and Branding
How to market oneself and one’s services or products, including social media marketing, building a personal brand, networking strategies, and client relations.
Does My Small Business Really Need A Brand?
I think maybe people get hung up on wording. If you were to replace the word “branding” with “reputation” instead, I think I might get your attention. You care about your reputation, right?
Do You Need To Rebrand Your Business?
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.
Four Simple Strategies to Keep Your Brand Consistent
Business owners are more in tune with the principals of branding than ever before, some spending millions of dollars to brand or rebrand, depending on where they’re at in the business lifecycle. A brand represents everything about an organization, from its market position to company culture.
Why You Need To Conduct A Design Audit
We all understand how important brands can be. There are brands that signify all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the company...
Not the same: Brand Positioning and Brand Purpose
There was a period between about 2016-2017 where many brands seemed to combine purpose and positioning. During these two years, it appeared society had an awakening that manifested in multiple, intersectional ways: A significant refugee crisis was happening in Europe;...
How Much Does Branding Cost?
If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can even get a logo for as low as $5 on fiver.com. The real price of branding though, is not doing anything consistently.
3 Ways To Grow Small Brands On A Limited Budget
We all understand how important brands can be. There are brands that signify all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the company...
When Is It Time For A Name Change?
So when should a brand look at changing its name? If you want to signal a change in strategic focus, and if the name change will serve greater meaning, resonance, and value for consumers and customers, then do it.
5 Tips on Successful Small Business Branding
We all understand how important brands can be. There are brands that are significant all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the...
50 Ways to Differentiate Your brand
The Paradox of Wanting a Unique Brand Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference. They say they want to be distinctive to consumers but...
The Difference Between Branding And Marketing
While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.
The Difference Between Branding, Identity & Logo Design
I often talk about how your logo is not your brand, nor is it your identity. Logo design, identity design and branding all have different roles, that together, form a perceived image for a business or product. Here is some clarification of the differences between...
10 Branding Mistakes Your Small Business is Making.
When you think about great branding, Coca Cola’s distinctive red and white lettering, Nike’s swoosh and Adidas’s three stripes likely come to mind. But as a small business, imagining the level of investment that’s gone into these iconic images can make the thought of...