Working for yourself doesn't mean you work alone.

You wear many hats as a solopreneur— but success doesn’t have to be a solo journey. Join Solo(ish) for expert insights, support, and strategies to grow your business with confidence.

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No one strikes out on their own just to give themselves another job.

3 AI tools I use that aren’t ChatGPT

3 AI tools I use that aren’t ChatGPT

Cuts through the AI hype, with practical insights for service-based SMEs. From automating customer relationship management to refining your professional writing and optimizing your calendar, these AI tools streamline your tasks and enhance productivity.

Social Media: A Marketing Tactic or Strategy?

Social Media: A Marketing Tactic or Strategy?

While social media platforms provide tactical tools, they are just a part of a comprehensive marketing strategy. By expanding your tactics arsenal beyond social media, such as leveraging email newsletters, advertising, and engaging in speaking opportunities, you can connect with a broader audience. However, the key lies in adopting a strategic approach.

5 Tips for Building a Strong Brand for Your Small Business

5 Tips for Building a Strong Brand for Your Small Business

Branding is a critical aspect of any business, as it helps differentiate you from your competitors and communicates your unique value proposition to customers. While some of the biggest brands in the world, such as Nike, Harley Davidson, and Starbucks, have massive marketing budgets, effective branding is possible for businesses of all sizes. Here are five tips for building a strong brand that resonates with your clients.

7 Tips For A Mid-Year Brand And Marketing Checkup

7 Tips For A Mid-Year Brand And Marketing Checkup

As we approach the halfway point of the year, now is the perfect time to take a step back and evaluate the effectiveness of your brand and marketing strategy. It’s a good idea to do a mid-year checkup to ensure you’re on track to meet your goals and make any necessary adjustments before it’s too late.

3 Career Paths: Agency, Freelance or In-House?

3 Career Paths: Agency, Freelance or In-House?

As a design professional with almost 25 years of experience, I have worked in various roles, including as a freelancer, in-house creative services leader, creative director, and educator. There are three career paths available to creative – agency, freelance, and in-house – and choosing which one is right for you depends on four factors: stability, money, advancement, and passion.

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5 Tips on Successful Small Business Branding

We all understand how important brands can be. There are brands that are significant all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the...

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50 Ways to Differentiate Your brand

The Paradox of Wanting a Unique Brand Everybody wants a brand that’s different. The irony of that statement is intentional. It belies the conservative manner in which most brands approach competitive difference. They say they want to be distinctive to consumers but...

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The Difference Between Branding And Marketing

The Difference Between Branding And Marketing

While the branding and marketing are undoubtedly connected, there are minute differences between the two. As a business owner it is essential that you understand branding and marketing in detail, so that you can effectively utilize them together. Below is a closer look at the differences between branding and marketing.

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