If you think bold, memorable branding is only available to big companies with massive marketing budgets, think again! No matter your industry, you can cultivate a distinct brand that resonates with your clients. The importance of brands is something we all understand....
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From Unknown to Unforgettable: Creating a Strong Brand for Your Startup The Importance of Branding for Startups Starting your own business can be an incredibly exciting and rewarding experience. The thrill of being your own boss, creating something from scratch, and...
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Personal branding has become increasingly important in today’s fast-paced and competitive world. With so many people vying for attention, standing out from the crowd and creating a solid personal brand is essential. One way to do this is by working with a brand...
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“The best time to plant a tree is 20 years ago. The second best time is now” – Chinese Proverb. I’m often asked by small business owners if they should be doing any advertising, either digital or print. “Yes,” is my typical short answer, “if you need to generate...
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Human beings have base fears such as the need for protection, for reassurance, for status, for achievement, recognition, and so on. Addressing these fears is the basis for many brands’ positioning and their marketing. But how successful is fear as an emotive driver...
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