From Netflix’s “Ba-Dummm!” to the “ba-da-DA-Dum” of Intel, or even the three roars of the MGM lion we associate certain sounds with brands in the same way that we do their visual logos. These “audio-logos” are so recognizable...
Branding is just as important for small businesses as it is for big brands. Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why. They recognize the link...
There was a period between about 2016-2017 where many brands seemed to combine purpose and positioning. During these two years, it appeared society had an awakening that manifested in multiple, intersectional ways: A significant refugee crisis was happening in Europe;...
If you ask around for quotes on branding projects, you will get fees ranging anywhere from $1,000 to $50,000 and even higher, and this often is just for design work. You might find a freelance designer online who says they can do it for less than $500, and you can...
