From Unknown to Unforgettable: Creating a Strong Brand for Your Startup The Importance of Branding for Startups Starting your own business can be an incredibly exciting and rewarding experience. The thrill of being your own boss, creating something from scratch, and...
For all my urging that content marketing and (un)newsletters are the best way to demonstrate brand marketing leadership, I haven’t done any myself since April. There are two reasons for this four-month break: It just didn’t feel right to send marketing...
No business can afford to rest on its laurels. While your company may be keeping up with economic and market changes, is your brand keeping up? Does your website communicate to your target audience how you’re keeping up? You may be deciding whether to rebrand...
Branding is just as important for small businesses as it is for big brands. Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why. They recognize the link...
If you are a small business or work for yourself as a consultant, you might think that branding isn’t for you. “Only big companies spend money on branding, small companies just get along by doing good work” is a typical response when small...
