Personal branding has become an increasingly important tool for career success. With abundant online information, creating a strong personal brand that sets you apart from the competition is crucial. Building a unique image and reputation around oneself can...
Following up with clients and prospects is one of the most important actions a business owner can take. It’s an essential step in the business relationship-building process that will bring you incredible results once mastered. Just following up with a...
Branding is just as important for small businesses as it is for big brands. Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why. They recognize the link...
If you are a small business or work for yourself as a consultant, you might think that branding isn’t for you. “Only big companies spend money on branding, small companies just get along by doing good work” is a typical response when small...
