Branding is just as important for small businesses as it is for big brands. Many small business owners I talk to already understand that branding is essential to their business, but a surprisingly high number of them don’t really know why. They recognize the link...
If you are a small business or work for yourself as a consultant, you might think that branding isn’t for you. “Only big companies spend money on branding, small companies just get along by doing good work” is a typical response when small...
We all understand how important brands can be. There are brands that are significant all over the world. Nike. Harley Davidson. Starbucks. These are companies that are more than just the products they sell. They’re lifestyles. They’re statements, both about the...
